More info to come soon about the speaking slot…

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Our experts, Meghan Becker & Lee Spenc,e will be there to cover all your questions and needs.

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Visit us at Booth #1 to discover how Digital Science products can enhance your publication strategy for greater efficiency and impact. Mike Taylor, Head of Data Insights at Digital Science will also be presenting a parallel session alongside Bhatia Radika, Global Head of Scientific Communication Excellence at UCB.

Our session

From Metrics to Meaning: Using Advanced Analytics to Evaluate Scientific Exchange

09:55 – 10:40, Wednesday 28 January 2026

Measuring the impact of scientific exchange offers significant benefits for pharmaceutical companies, yet many remain in the dark because their content is not designed for performance tracking at the point of publication. Without the right infrastructure, it is difficult to assess whether materials truly resonate with key stakeholders or contribute to meaningful scientific exchange.

Advanced analytics now make it possible to go far beyond traditional metrics, providing insights into how scientific content is consumed, shared, and perceived across audiences. Persistent identifiers such as DOIs are a crucial enabler of this process, allowing content to be linked with stakeholder-specific engagement data, sentiment signals, and usage patterns that reveal a fuller picture of communication impact.

This workshop will introduce participants to the possibilities of advanced analytics in scientific exchange. Through case-based examples, the session will explore how metrics such as audience segmentation (clinicians, policymakers, patients), sentiment analysis, and geographic reach can illuminate patterns of engagement. Participants will also discuss how to integrate these methods into strategy and planning at different points in the product lifecycle – from launch preparation through to ongoing evaluation of stakeholder engagement.

By the end, attendees will have practical knowledge of how to set up content for tracking and apply advanced data-driven insights, with DOI tagging highlighted as a key step to unlocking these capabilities.

Objectives

• Understand the role of advanced analytics in scientific exchange – Gain awareness of how persistent identifiers such as DOIs enable deeper measurement of engagement, sentiment, and reach across diverse stakeholder groups.

• Apply metrics across the product lifecycle – Learn how to integrate content performance tracking into pre-launch planning, peri-launch execution, and post-launch evaluation to inform strategy and optimize engagement.

• Critically assess and apply insights – Develop the ability to distinguish between data that generates actionable improvements in content strategy versus metrics that add noise, and explore best practices for using analytics to align scientific content with HCP and patient needs.

Meet our speaker

Mike Taylor

Mike is Head of Data Insights at Digital Science, where he works with publishers and research enterprises to understand the impact of their journals and research.

Mike is an innovator in scholarly metrics and social impact. Prior to the development of altmetrics, he was working to understand how researchers were using emerging social media networks and other platforms to exchange information. Mike has conducted much research and has published papers and presentations on altmetrics and other forms of impact. He is working towards a PhD with Mike Thelwall at Wolverhampton University on Open Access publishing and social impact.

He has been involved in many open initiatives during his career, most notably contributing to the architecture of the Orcid repository and API prior to its launch during his time at Elsevier Labs.

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The 52nd NEAIR Annual Conference’s theme is Empowering Innovation: Enhancing IR/IE Through AI and Automation. Discover cutting-edge strategies and practical tools that are transforming institutional research and effectiveness. Engage with thought leaders and peers to exchange ideas, tackle challenges, and spark innovation. From hands-on sessions to meaningful networking opportunities, this year’s event will equip you to lead with confidence in a rapidly evolving higher education landscape.

Digital Science is delighted to be sponsoring this year’s conference. Stop by our booth to learn more about how our products can help you.

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Digital Science is proud to be sponsoring this year’s event. Come and visit our team at Booth 18.

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Digital Science is proud to be exhibiting at this year’s vendor showcase taking place on November 4 from 10:00am to 5:30pm at the Charleston Gaillard Center. Stop by Booth 4 to learn more about our products.

Andrew Mckenna-Foster, Head of Pre-Sales Solutions – Academic/Publisher, will be hosting a session on November 5 at 2:40pm in Salon 2 of the Gaillard Center. Please see details of his session below:

Title: Future-Proofing Research Support with Digital Science: A Unified Approach for Librarians and Administrators

Description: The digital environment is transforming how we conduct and share research. The systems we use to support research must evolve to keep pace. In this talk we will show how three powerful tools—Altmetric, Dimensions, and Figshare—work together to future-proof and transform research support from a manual, siloed process into a dynamic, connected workflow.

Dimensions is a linked research database that includes publication, grant, clinical trial, and patent data, with powerful dashboards and APIs for analyzing funding and research output. It enables data-driven analysis and strategic business insights. Altmetric tracks the real-time digital attention research receives from news, social media, policy, and blogs, offering a broader view of a project’s reach and impact beyond academia. Figshare is a repository that provides a discoverable home for all research outputs, from all disciplines, giving visibility to works outside traditional publishing so that they can be tracked by solutions like Dimensions and Altmetric.

While each of these platforms is powerful on its own, when used together they bring adaptability and agility to your research infrastructure, supporting everyone from researchers to administrators. Additionally, these platforms are all part of Digital Science and institutions benefit from cross platform integrations, easier vendor management, and a better overall user experience.

Join us to see examples of how Dimensions, Altmetric and Figshare can be used together to support your institution’s research.

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Digital Science is delighted to be exhibiting at this year’s annual meeting. Come and visit us at Booth 122.

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SRAI 2025, themed “Trailblazing Connections: Advancing Together”, will take place at the San Antonio Marriott Rivercenter on the River Walk from October 18-22.

This event features a dynamic lineup of workshops, inspiring keynote speakers, and educational tracks covering every aspect of research administration. Connect with professionals from around the world, expand your knowledge, and strengthen your network in the vibrant setting of San Antonio. As we gather in this historic city, let the spirit of innovation and collaboration drive us forward, united in our mission to advance the field of research administration.

Digital Science is proud to sponsor this year’s conference. Come and visit us at Booth 203.

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The conference provides an exciting opportunity for delegates to engage, connect and share their ideas and exemplars concerning new information-centric research capabilities, and how ICT technologies can help researchers to collaborate, collect, manage, share, process, analyse, find, understand, and reuse information. 

By attending the conference, you will learn from national and international experts, network with like-minded professionals, and meet with industry suppliers.

Digital Science is delighted to be exhibiting at this year’s conference. Come and visit us at Booth 16.

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If you are attending SSP 2026 as well, we would love to see you. Please drop by our booth or make an appointment with one of the team.

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The 2025 edition of the summit will convene senior leaders and innovators from higher education institutions and industry to explore approaches within research, policy and workforce development to ensure a secure future for all.

Digital Science is excited to be supporting this year’s event as a Content Partner – look out for more details of our session taking place on 19 November, 15:15 to 15:45, which we will deliver as part of the programme. You can also visit our Academic Sales Team at our stand if you want to find out more about our products and how they help advance research.

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